OKRs — <team> · <quarter>
Tip
Objectives are qualitative and ambitious; key results are measurable. Score 0.0–1.0 at quarter end — 0.7 is a healthy stretch, not a miss.
Objective 1 — <qualitative, ambitious, contains no numbers>
| Key result | Baseline | Target | Current |
|---|---|---|---|
| <KR 1.1 — the measurable one> | <base> | <target> | <now> |
| KR 1.2 — Day-1 activation | 31% | 45% | 42% |
Objective 2 — <the second one, or delete this section>
| Key result | Baseline | Target | Current |
|---|---|---|---|
| <KR 2.1> | <base> | <target> | <now> |
Initiatives
- <Initiative> — supports <KR>, <owner>
- Ship the onboarding redesign — supports KR 1.2, Devon
Check-ins
<date> — <one honest paragraph: what moved, what didn't, what you're changing.>
Scoring, roll-up and the quarter-over-quarter trend belong in the OKR scoreboard sheet, where formulas do the arithmetic. This doc holds the argument.