Blog post

Hook, argument, worked example — with footnotes that source the claims.

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Blog postHook, argument, worked example — with footnotes that source the claims.

<The claim, written as a sentence>

Note

Audience: <who> · Goal: <what they should do differently after reading>. This note is scaffolding — delete it before you publish.

Hook: <One paragraph and one number. Earn the second paragraph.>

The problem

Name the thing the reader already feels but hasn't put words to. <One sentence.>

You pour months of thinking into a tool, and the tool owns it. Exports are lossy and the format is proprietary, so "your data" means "your data, in their schema, until they say otherwise."1

The idea

One sentence. <If it needs two, it isn't the idea yet.>

Knowledge should be stored in a format you can read without the app that wrote it.

How it works

  1. <Step>
  2. <Step>
# Q3 roadmap
- [x] Smart import
- [ ] Mobile editor
> The format you write in is the format you own.

Takeaways

  • <The one sentence you want quoted back to you>
  • If you can't read your content without the app, you don't own it.

Call to action

The smallest thing the reader can do in the next sixty seconds. <Name it.>

Footnotes
  1. [^lockin]
    <Source — the post, the study, or the incident that convinced you.>
    ↩